Event & Behavioral Tracking; Audience & Customer Insights
Beyond its no-code UX builder, Appcues provides analytics to track how in-app experiences affect user behavior. Measure completion rates for onboarding flows, compare engagement between user segments, and A/B test different experiences. The platform integrates with analytics tools like Amplitude and Mixpanel to enrich product data. Used by SaaS companies to improve activation and feature discovery without engineering resources.
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