CleverTap

Audience & Customer Insights; Campaign & Performance Analytics

CleverTap combines behavioral analytics with omnichannel engagement tools to help businesses understand and retain users. The platform tracks user journeys, predicts churn, and automates personalized messaging across push notifications, email, and SMS. Features include AI-powered recommendations, A/B testing, and real-time analytics dashboards. Ideal for mobile-first businesses in e-commerce, gaming, and subscription services looking to boost lifetime value.

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CleverTap Key Features

  • Customer Data and Analytics

    Analyzes customer data from multiple sources with TesseractDB for real-time context, live signals, and AI-powered insights.

  • CleverAI Personalization Engine

     Delivers live one-to-one personalization using Tesseract Decisioning Engine to determine optimal message, offer, and timing per customer.

  • Omnichannel Campaign Orchestration

     Builds customer experiences across push notifications, email, WhatsApp, in-app messaging, web messaging, RCS, and SMS channels.

  • AI-Driven Experimentation and Optimization

     Tests and optimizes campaigns with AI-driven experimentation tools to improve customer engagement and conversion rates.

  • Predictive Analytics

      Predicts customer intent including conversion likelihood, churn risk, and other behavioral patterns to inform engagement strategies.

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