Cometly

Campaign & Performance Analytics; Event & Behavioral Tracking; Funnel Analysis

Cometly is marketing attribution software for B2B SaaS companies. The platform tracks marketing, sales, and product data to tie ad spend to closed-won ARR. It uses pixel tracking, server-side events, and multi-touch attribution to capture visitor activity across devices. The platform provides analytics dashboards showing pipeline, CAC, ROAS, and LTV by source and campaign. It syncs attribution data back to ad platforms (Meta, Google Ads, LinkedIn Ads), CRMs (HubSpot, Salesforce), and data warehouses. Features include account journey tracking, customizable dashboards, an AI agent for data queries, and conversion API integration.

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Cometly Key Features

  • Multi-Touch Attribution

    Tracks every touchpoint from first ad click to closed-won revenue using pixel and server-side tracking tied to Stripe revenue.

  • Account Journey Tracking

     Maps the full buying committee journey across all touchpoints for each account throughout the sales cycle.

  • Conversion API Sync

     Sends attributed conversion data back to Meta, Google Ads, and LinkedIn Ads with event match quality up to 9.3 out of 10.

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