Heap

Campaign & Performance Analytics; Event & Behavioral Tracking; Audience & Customer Insights;Data Quality & Infrastructure

Heap is a powerful digital analytics platform that automatically tracks every customer interaction across websites and applications. Unlike traditional analytics tools that require manual event tracking, Heap captures every click, form submission, and pageview, giving businesses a complete dataset without prior setup. With retroactive analysis, user segmentation, and behavioral insights, Heap helps teams uncover friction points, improve conversion rates, and create seamless user experiences.

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Heap Key Features

  • Automatic Data Capture

    Tracks every user interaction without requiring manual event setup.

  • Retroactive Analysis

     Allows users to analyze past data without predefined tracking parameters.

  • User Segmentation & Funnels

     Enables businesses to create segments based on behavior and track conversions across different user journeys.

  • Session Replay & Heatmaps

     Visualizes user interactions to identify friction points and optimize digital experiences.

  • Custom Reports & Dashboards

      Provides in-depth reporting tools to measure key performance indicators and track user engagement trends.

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