Hotjar

Event & Behavioral Tracking; Audience & Customer Insights; Campaign & Performance Analytics

Hotjar is a comprehensive user behavior analytics tool designed to provide businesses with valuable insights into how visitors interact with their websites. By using heatmaps, session recordings, and on-site surveys, Hotjar helps uncover user pain points, track engagement, and identify areas for optimization. This data empowers marketers and product teams to make informed decisions and enhance user experience to drive better business outcomes.

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Hotjar Key Features

  • Heatmaps

    Visualize user behavior with color-coded heatmaps that track clicks, taps, and scrolling activity.

  • Session Recordings

     Watch session replays to observe user interactions and identify usability issues and friction points.

  • Surveys & Polls

     Collect direct feedback from users with customizable surveys and polls to better understand their needs and preferences

  • Funnels

     Track and analyze user journeys through the website, identifying where visitors drop off and optimizing for higher conversions.

  • Form Analysis

      Understand form abandonment by visualizing which fields users are interacting with and where they are getting stuck.

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