Lytics

Audience & Customer Insights; Data Quality & Infrastructure

Lytics unifies customer data from CRMs, email, and ad platforms to build actionable segments. Its "Content Affinity" scoring predicts which products or content users will engage with. Marketers activate audiences across channels like email, social ads, and websites. Privacy features include consent management and data minimization. Lytics competes with Segment but focuses on marketer-friendly predictive models.

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