Matomo

Dashboards & Reporting; Data Quality & Infrastructure; Event & Behavioral Tracking

Matomo is an open-source analytics platform that provides privacy-focused website tracking, user behavior analysis, and detailed reporting. Businesses can self-host Matomo to maintain full control over their data while gaining actionable insights to optimize user experience.

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Matomo Key Features

  • Privacy-Compliant Analytics

    Track user behavior while ensuring GDPR and CCPA compliance without relying on third-party cookies.

  • Heatmaps & Session Recordings

     Visualize how users interact with your website to identify friction points and optimize engagement.

  • Customizable Reports & Dashboards

     Build tailored reports to monitor key performance indicators relevant to business goals.

  • SEO & Campaign Tracking

     Analyze search engine rankings and campaign performance for better marketing decisions.

  • Event & Goal Tracking

      Set up and measure key interactions such as clicks, downloads, and form submissions to enhance user experience.

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