Piwik

Campaign & Performance Analytics; Event & Behavioral Tracking; Audience & Customer Insights; Real-time Analytics

Piwik PRO provides web and mobile analytics, tag management, consent management, and real-time data activation for organizations requiring privacy compliance. The platform captures behavioral data while meeting GDPR, HIPAA, and 140+ regulatory standards, enabling marketers to track visitor journeys, attribute conversions, and launch targeted campaigns. The suite includes traffic and conversion analytics, a tag manager, consent manager, and data activation module for real-time audience segmentation and personalized messaging. Data can be accessed via UI, API, or direct export to BI tools and data infrastructure.

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Piwik Key Features

  • Privacy-compliant behavioral tracking

    Captures complete web and mobile traffic data while meeting GDPR, HIPAA, and over 140 regulatory requirements for protected industries.

  • Real-time data activation

     Launches targeted campaigns and personalized messages based on live user behavior such as pricing page visits or form abandonment.

  • Full data ownership and control

     Exports structured behavioral data via UI, API, or direct integration to BI tools, dashboards, and data infrastructure.

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