Salesforce Marketing Cloud Intelligence
Dashboards & Reporting; Campaign Performance Tracking; Audience & Customer Insights
Salesforce Marketing Cloud Intelligence, formerly known as Datorama, is a robust analytics platform that consolidates marketing data from various sources into a unified view. It offers features like automated data harmonization, customizable dashboards, and AI-powered insights through Einstein Analytics. The platform enables marketers to track key performance indicators (KPIs), measure ROI, and uncover trends across channels. With its universal connector, users can integrate data from disparate systems, ensuring a comprehensive analysis of marketing efforts. Salesforce Marketing Cloud Intelligence empowers businesses to make data-driven decisions, enhance customer engagement, and improve overall marketing effectiveness.
