Verfacto

Audience & Customer Insights; Data Quality & Infrastructure

Verfacto helps businesses improve marketing performance by offering customer segmentation based on user behavior, demographics, and purchase history. Using predictive analytics, the platform forecasts customer actions, helping brands personalize marketing campaigns for higher engagement and conversions. Its real-time analytics feature enables businesses to track customer interactions as they happen, allowing for agile decision-making and campaign adjustments. Verfacto integrates seamlessly with eCommerce platforms, CRMs, and advertising tools to provide a unified view of marketing performance.