Campaign & Performance Analytics; Audience & Customer Insights
This platform solves the "last-click attribution" problem by tracking the full customer journey from first touch to repeat purchases. It integrates with Facebook/Google ads, CRMs, and payment processors to show which campaigns drive high-LTV customers—not just initial conversions. Features include cohort-based ROI analysis, lead quality scoring, and actionable optimization recommendations. Wicked Reports is particularly valuable for subscription businesses with long sales cycles.
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