Wicked Reports

Campaign & Performance Analytics; Audience & Customer Insights

This platform solves the "last-click attribution" problem by tracking the full customer journey from first touch to repeat purchases. It integrates with Facebook/Google ads, CRMs, and payment processors to show which campaigns drive high-LTV customers—not just initial conversions. Features include cohort-based ROI analysis, lead quality scoring, and actionable optimization recommendations. Wicked Reports is particularly valuable for subscription businesses with long sales cycles.

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Wicked Reports Key Features

  • First-Party Click-Based Attribution

    Ties every order to the actual click that caused it, separating new customers from repeat buyers down to campaign and creative level.

  • AI Analyst with MCP Integration

     Connects ChatGPT or Claude to verified attribution data through MCP server, or uses built-in Analyst for analysis with guardrails applied.

  • Multi-Channel Performance Tracking

     Measures verified new customer acquisition cost across nine advertising channels including Meta, Google, TikTok, and Pinterest with real order data.

  • Platform Signal Optimization

     Sends verified new customer events to ad platform algorithms so they optimize toward actual new buyers instead of repeat sales.

  • Weekly Scale Chill Kill Calls

      Provides weekly decision recommendations on every channel, each logged with dollar value that compounds into proof by renewal time.

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